The World Wildlife Fund logo uses the closure principle of Gestalt theory to describe a panda, even though the shape is not fully closed. A good example of this is the panda logo used by the WWF, shown above. People form patterns out of similarly shaped objects, while objects that differ from the group become a focal point of the image.Īnother Gestalt principle, closure, is often used in logo design this is when an object is incomplete but there is enough detail for the human eye to make the whole picture. They hold that the human brain unifies the visual elements it sees to form a whole that carries significantly more meaning. To extend your use of psychology to a deeper level, brush up on the Gestalt theories of German psychologists from the 1920s. Curved typefaces and cursive scripts tend to appeal more to women, while strong, bold lettering has a more masculine edge. Jagged, angular typefaces may appear as aggressive or dynamic on the other hand, soft, rounded letters give a youthful appeal.
However, and particularly if they are combined with colours like blue and grey, they may also appear cold and uninviting. Straight lines and precise logo shapes also impart strength, professionalism and efficiency. Straight edged logo shapes such as squares and triangles suggest stability in more practical terms and can also be used to imply balance.Curves on any sort tend to be viewed as feminine in nature. Rings have an implication of marriage and partnership, suggesting stability and endurance. Using a circle in a logo can suggest community, friendship, love, relationships and unity. Circles, ovals and ellipses tend to project a positive emotional message.Particular logo shapes send out particular messages: Think, for example, of the Nike Swoosh: the combination of curves ending in a sharp point offers a strong suggestion of movement. Straight lines, circles, curves and jagged edges all imply different meanings and so a skilled logo designer can use shape to infer particular qualities about the brand. Dried pasta can stand up to baked pasta recipes and thicker sauces, like Ree's meaty spaghetti sauce, while fresh pastas are perfect for a light and healthy pasta recipe.Our subconscious minds respond in different ways to different logo shapes. You can also decide between dry pasta (which has a distinct chewy texture) and fresh pasta (which is often softer and quicker to cook). When shopping for your Italian dinner menu, you can choose from flat pastas, tube pastas, tiny pastas, and even stuffed pastas. For instance, the thin strands of capellini are perfect for serving with a light and creamy shrimp pasta recipe and the tiny grain-like shape of orzo pasta is great for making pasta salads. But depending on your pasta recipe, the size, shape, and texture of the pasta all play a role in which type you should use.Ĭonsider the final dish before you pick out which pasta to make. Whether it's classic pasta shapes or fun new variations with twists and ruffles, there are so many different options to choose from in the world of pasta.
With more than 600 different pasta shapes, it's no wonder Ree Drummond makes pasta one of her go-to easy dinners during the week! "If I were stranded on a desert island and could choose only one category of food to eat the rest of my life, I'd pick pasta hands down," she says.
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